Berkshire Corporation, Advertising
Berkshire Corporation makes cleanroom consumables such as
wipers, swabs and glove liners. Most of the world's industrial
cleanrooms are involved in either electronics or pharmaceuticals.
And as we all know, electronics are in a worldwide slump.
Berkshire had developed its considerable share of the global
market based on the uncompromising quality of its products.
In this line of business, quality is defined by one word:
clean. We were assigned the task of reflecting that quality
This is definitely a high-tech market and the trade mags
are full of ads using a "hi-tech," multilayered
over-Photoshopped look. If there were a way to make 3-D
logos rotate on a printed page, then you would see a lot
of them in these trade mags. Our visual solution is to pare
down the look to total simplicity. In other words, a clean
look. The white-on-white product shots have just a hint
of Berkshire's warm red corporate color. The Sterile Products
have a blue glow.